{"id":30996,"date":"2018-03-04T18:40:33","date_gmt":"2018-03-05T02:40:33","guid":{"rendered":"http:\/\/www.persianfootball.com\/news\/?p=30996"},"modified":"2018-03-04T18:40:33","modified_gmt":"2018-03-05T02:40:33","slug":"laliga-and-mtn-irancell-team-up-for-youth-football-clinic-in-tehran","status":"publish","type":"post","link":"https:\/\/www.persianfootball.com\/news\/2018\/03\/04\/laliga-and-mtn-irancell-team-up-for-youth-football-clinic-in-tehran\/","title":{"rendered":"LaLiga and MTN-Irancell team up for youth football clinic in Tehran"},"content":{"rendered":"

Bourse & Bazaar – TEHRAN, Spanish football league LaLiga held a three-day football clinic in Tehran in late February, welcoming 90 children for a day of coaching and friendly competition at the Olympic Football Complex.<\/strong><\/p>\n

LaLiga, Spain\u2019s highest division, is one of the most-watched lea es in the world, and is home to rockstar teams Real Madrid and F.C. Barcelona. LaLiga executives believe theirs is the most followed foreign league in football-mad Iran, in part due to the broadcasting of Real Madrid and F.C. Barcelona matches on state television networks IRIB TV3 and IRIB Varzesh.<\/p>\n

The decision to conduct a first-of-its-kind football clinic in Tehran reflects a strategy that LaLiga has adopted in growth markets around the world, including China and India. In Iran, the clinic initiative was spearheaded by Khais Rahmanie, an international business development executive with the Spanish league.<\/p>\n

As Rahmanie explains, the clinics \u201care not just an opportunity to share knowledge and LaLiga\u2019s winning methodology, but also to help our highly skilled coaches learn about the Iranian market and the skills and talents that are present.\u201d<\/p>\n

The clinic welcomed three world-class coaches. Luciano Santana Martel, a former youth coach at Deportivo de la Coru\u00f1a and Francisco Jos\u00e9 Garc\u00eda L\u00f3pez and Carlos Casal L\u00f3pez, international development coaches with LaLiga, traveled to Iran to run the training sessions.<\/p>\n

But the star of the show was Gaizka Mendieta, a legend of Spanish side Valencia, who also played short spells at Barcelona and Lazio, an Italian club.<\/p>\n

MTN-Irancell, a leading telecommunications company, provided financial support for the event. The company boasts one of Iran\u2019s most proactive and successful retail marketing strategies and is actively involved in Iranian football, both as a strategic partner for the Persian Gulf Pro League, Iran\u2019s top division, and as a shirt sponsor for Persepolis, one of the league\u2019s most successful teams.<\/p>\n

Irancell and LaLiga concluded a regional partnership for Iran in December 2017. At the time, LaLiga\u2019s managing director, Javier Gomez commented that the agreement \u201camplifies further the global recognition of LaLiga brand all around the world and help us to connect and engage further with our millions of fans in Iran in very innovative way.\u201d As part of the partnership, LaLiga matches, exclusive interviews with players, and documentaries about Spanish teams will be broadcasted through \u201cLenz Sport,\u201d Irancell\u2019s internet protocol television service.<\/p>\n

LaLiga is currently planning more events Iran, with a further clinic to be held in April. But, just as in coaching, patience is the key for LaLiga\u2019s market expansion. Rahmanie says, \u201cWe are taking our time to evaluate how to organize future events so we can bring the best possible experience for our fans in Iran.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Bourse & Bazaar – TEHRAN, Spanish football league LaLiga held a three-day football clinic in…<\/p>\n","protected":false},"author":26307,"featured_media":30997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,91,1],"tags":[],"class_list":["post-30996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c47-featured-news","category-c20-other-news","category-uncategorized"],"views":1572,"_links":{"self":[{"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/posts\/30996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/users\/26307"}],"replies":[{"embeddable":true,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/comments?post=30996"}],"version-history":[{"count":1,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/posts\/30996\/revisions"}],"predecessor-version":[{"id":30998,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/posts\/30996\/revisions\/30998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/media\/30997"}],"wp:attachment":[{"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/media?parent=30996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/categories?post=30996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.persianfootball.com\/news\/wp-json\/wp\/v2\/tags?post=30996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}